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EDUCATION

·Academy of Fine Arts Vienna
·University of Applied Arts Vienna

·Higher Federal Institution for
 Graphic Education and Research, Vienna

AGENCIES

Interdisciplinary Creative Studio ThisPlay, Wien
Game Design Agency Playfulsolutions,

Butter, Berlin
Razorfish, Düsseldorf

MetaDesign, Berlin
Heimat, Berlin
Melle Pufe W,H,S, Berlin

SKILLS EXPIRIENS

 

Creativ Direction, Art Direction, Visuelle Strategie, Konzeption, Kreation, Design Management, Team Leading, Organisation, Projektumsetzung

Identity Design
Corporate Identity, Corporate Design, Branding, Brand Design,
Design Guidelines, Brandbooks, Corporate Manual

Brand Communication
Concepts, Brand Visuals, Communication Design, Corporate Literature, Annual Reports, Magazine Concept, Editorial Design

Brand Experience & Motion Design
Online Concepts, Interaction Design, Interface Design, UX/UI, GUI, Motion Design, Exhibition Design,

Illustration, Infographics & Signage
Brand Iconography & Pictograms, Corporate Illustration, Wayfinding System, Info Graphics, Key Visuals

Hello,

for over a decade, I have been passionate about creating visual strategies and identity concepts. I focus on a holistic approach to the visual narrative of a brand's identity story.

I collaborate with colleagues in cross-functional teams to develop projects that balance vision, functionality, aesthetics, and clarity.

Look at the selected Works.

BILDUNG

·Akademie der bildenden Künste, Wien
·Universität für angewandte Kunst, Wien

·Höhere Graphische
Bundes-Lehr- und Versuchsanstalt, Wien
·Art workshop Webster University, St. Louis, MO USA

AGENCIES

Interdisciplinary Creative Studio ThisPlay, Wien
Game Design Agency Playfulsolutions,

Butter, Berlin
Razorfish, Düsseldorf

MetaDesign, Berlin
Heimat, Berlin
Melle Pufe W,H,S, Berlin

SKILLS EXPIRIENS

 

Creativ Direction, Art Direction, Visuelle Strategie, Konzeption, Kreation, Design Management, Team Leading, Organisation, Projektumsetzung

Identity Design
Corporate Identity, Corporate Design, Branding, Brand Design,
Design Guidelines, Brandbooks, Corporate Manual

Brand Communication
Concepts, Brand Visuals, Communication Design, Corporate Literature, Annual Reports, Magazine Concept, Editorial Design

Brand Experience & Motion Design
Online Concepts, Interaction Design, Interface Design, UX/UI, GUI, Motion Design, Exhibition Design,

Illustration, Infographics & Signage
Brand Iconography & Pictograms, Corporate Illustration, Wayfinding System, Info Graphics, Key Visuals

Seit über einem Jahrzehnt bin ich leidenschaftlich daran interessiert, visuelle Strategien und Identitätskonzepte zu schaffen. Ich konzentriere mich auf einen holistischen Ansatz für die visuelle Erzählung der Markenidentität.

Ich arbeite mit Kollegen in interdisziplinären Teams zusammen, um Projekte zu entwickeln, die Vision, Funktionalität, Ästhetik und Klarheit in Einklang bringen.

Durch kontinuierliche gemeinsame Forschung und Entwicklung strebe ich danach, innovative visuelle Lösungen und Inhalte für die Kommunikations- und Interaktionsgestaltung zu schaffen und sicherzustellen, dass die Identitätsgeschichte der Marke konsistent kommuniziert wird.

TP, Vienna
External Art Direction for Corporate Identity, Key Visuals, Interaction, Animation and UI/UX

PF, Vienna
Project support as a Creative and Art Director for Visual Strategy and Corporate Identity, online concept and interaction

ZW, Vienna
Conception and Art Direction for brand positioning and the visual strategy and implementation of the corporate identity, user interface and GUI

O, Villach
Further development of corporate design, art direction and design management, key visuals, exhibition design and infographics

B, Vienna
Visual setup and support for the startup as an Art Director. Joint development of sub-brands with design manual, linking of on and offline applications. Guidance systems, exhibitions, shop systems.

TP, Vienna
Collaboration as Art Direction with the internal team, logo and corporate design development and implementation

MD, Berlin
Two years of project implementation as Art Director for branding motion unit for Conrad and Premiere

H, Berlin
Art Director of the external creative team on different projects. Over six years of cooperation for idea development, conception of key visuals and campaign ideas to implementation. Design management, project implementation, presentation.

LM, Berlin / Vienna
Foundation of the design studio LaMañana. Independent projects and cooperation agreement with the creative agency Heimat.

MP, Berlin / Zurich
Junior Art Director in the creation. Main tasks include participation in brand development, campaigns and idea development for pitches and new clients.

P, Vienna
Graphic Designer for the interactive unit

OM, Frankfurt am Main
Four-month design internship in the creation.

TP, Wien
Externe Art Direction für Corporate Identity, Key Visuals, Inetraktion, Animation und UI/UX,

PF, Wien
Projektbegleitung als Creative und Art Director für Visuelle Strategie und Corporate Identity, Onlinekonzept und Interaktion

ZW, Wien
Konzeption und Art Direction für die Positionierung der Marke sowie die Visuelle Startegie und Umsetzung der Corporate Identity, User Interface and GUI

O, Villach
Weiterentwicklung der Corporate Design, Art Direction und Design Management, Key Visuals, Ausstellungs Design und Infografiken,

B, Wien
Visuelle Aufbau und Begleitung des StartUps als Art Director. Mitentwicklung der Submarken mit Design Manual, Vernetzung der off und online Anwendungen. Leitsysteme, Ausstellung, Shopsystem.

TP,Wien
Zusammenarbeit als Art Direction mit dem Internen Team, Logo und Corporate Design Entwicklung und Umsetzung

MD, Berlin
Über zwei Jahre Prjektumsetzungen als Art Director für Branding Motion Unit für Conrad und Premiere

H, Berlin
Art Director des externen Kreationstems an unterschiedliche Projekte. Über sechs Jahre der Kooperation für Ideenentwicklungen, Konzeption von Key Visuals und Kampangen Ideen bis zum Umsetzung. Design Management, Projektumsetzung, Präsentation.

LM, Berlin / Wien
Gründung der Design Studio LaMañana. Eigenständige Projekte und Cooperationsvertrag mit der Kreativagentur Heimat.

MP, Berlin / Zürich
Junior Art Director in der Kreation. Hauptaufgaben mitarbeit an Markenentwicklung, Kampagnen und Iddenentwicklung für Pitches und Neukunden.

P, Wien
Graphic Designer für den Interaktiv Unit

OM, Frankfurt am Main
Vier monatiges Design Praktikum in der Kreation

Conception and art direction for the positioning of the brand as well as the visual strategy and implementation of corporate identity, user interface and GUI

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